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The Real Estate SOP Playbook shows agents how to replace stress and guesswork with simple, repeatable systems. Lori Collins—24 years in the business—went from “my brain, my phone, a legal pad” to a practical, written set of checklists, templates, and habits that keep clients moving and deals on track. You’ll build your first SOP in minutes, organize your digital junk drawer, set up a no‑nonsense CRM, fix lead intake, run higher‑yield open houses, and manage contract‑to‑close without 2 a.m. panic. No jargon. No expensive tech required. Just field‑tested steps, smart templates, and a “start stupid simple” approach so you can stop reinventing the wheel and run a business that runs itself.